Identifying internal and external stakeholders to manage their expectations and interests is essential for the functioning of organizations (of any size) in what will be reflected in their reputation.
Reputation is one of the main sources of intangible value for companies. It forms the synthesis of the factors of success of a company, from its financial results and the quality of the commercial offer, to the corporate social responsibility of the organization. Hence, poor management of business reputation has often even resulted in the closure of the organization’s operations.
READ: How to lead teams in times of reputation crisis?
Its management is so relevant that reputational risk is in the top 5 of the most critical risks for companies in the last 10 years in most corporate risk studies.
For Rosa Bonilla, head of Reputation Management and Sustainable Development at Entel, the leading operator in its sector in the Merco Companies 2022 Ranking that measures the reputation of companies in Peru, there are aspects that must be considered more carefully so that the perception of people and interest groups suitably matches the reality of an organization. Some of them are:
The members of an organization, starting with its leaders, must be clear about the reason for the business (why and why we are here doing this).
That which inspires them to look towards the same objectives in full awareness that business decisions and actions have impacts in the short, medium and long term on people, the environment and the economic sustainability of the business.
2. People in the center
In addition to the clients or users for whom an organization makes every effort to anticipate their needs, those who make up the organization should not be neglected.
It is essential to ensure respectful environments that promote their well-being. Where respect for diversity, equity and inclusion are part of exemplary policies and sanctions for non-compliance.
Also, something that is increasingly necessary to highlight: respect for disconnection from work, when the workday is over or you are on vacation.
Let us understand that a happy collaborator, in addition to being productive, is an ambassador of the brand. He will say what he sees and feels about his work environment in his group of friends, social networks, etc.
READ: What should we consider to have a positive reputation in Social Networks?
3. Customer experience
Digital transformation processes facilitate activities, improve and make teams more efficient. Here it is essential to permanently measure and monitor the user experience to prevent the automated attention of some channels from eroding the fundamental elements of human connection and ending up becoming a bad experience that has a negative impact on reputation.
4. Transformational leadership
It is recurrent that behind each leading company in reputation, there are leaders who, with their perseverance, dedication and values, contribute to the growth of the company. Thus, it is essential to have leaders who connect people through the purpose of the organization.
But above all that they understand that people’s mental health is a priority to attend to. Considering that, in post-pandemic times, organizations are not the same and they all experience this avalanche of processes such as digital transformation, new hybrid work models; and people from different generations with great differences and paradigms working under one roof.
READ: Merco Ranking: The 100 companies with the best reputation in Peru
READ: Agile methodologies: which are the most used by companies and why they are important
Tu negocio,consejos,empresas,reputación,reputación empresarial,stakeholders
#basic #aspects #properly #manage #reputation