When you consider creating your website and decide which pages to include, you take for granted that the “about us / about me” page will be the easiest to do.
Be careful, because this can be a terrible mistake that you should not make.
In fact, there are a number of fundamental tips that you should keep in mind so that your “about me / about us ” page is able to attract and retain those who come to it.
How to make your “about me / about us” page irresistible?
Writing an “about me”, “who am I” or “about us” page requires more than typing in a simple bio and adding a profile photo.
Copywriters, creative directors, and marketers find it difficult to articulate the essence of what they do, communicate how they do it, and why they do it.
Undoubtedly, dedicating time and energy to the “about me” page is essential because following the statistics it is the second most visited page on our website, so we cannot miss the opportunity to obtain new readers or future clients through she.On the “about me” page we humanize our brand, solve problems and differentiate ourselves from the competition.
This is a page to summarize who you are, what you do and why you are different.
Sounds easy right?
You know yourself well and everything you are capable of better than anyone, but this knowledge sometimes makes it difficult to put narcissism aside.
And what are our current or future clients doing on this page?
We can highlight three main reasons:
- If they are new users, they want to find out if they are in the right place.
- Those who already know us want to reaffirm our knowledge on the matter because they already appreciate us.
- Finally, there are those who come because they have a problem or need and are interested in hiring our service.
If the user comes to this page and we persuade him with our copywriting, the rest will be easy.
5 Mistakes We Make When Creating the “About Me” Page
Before you draw your fingers and start typing your story, take note of the most common mistakes that entrepreneurs and companies make when talking about us:
1.- To think that it is an autobiography
Your “About me” page is not your curriculum vitae, nor your memoirs, nor an autobiography in which you must tell about your long professional career.
Some companies choose to describe their story from the beginning going through each milestone and success.
Can there be anything more boring than looking at your belly button and forcing others to adore you?Put aside your years of study, titles and trophies, this page requires freshness, rhythm and a groundbreaking tone that hooks the user from the first line.
2.- Speak in the third person
One of the objectives of this page is to humanize our brand and get closer to the reader.Using the third person only increases the barriers between the two by establishing an unnecessary distance and placing the brand above the Internet user.
3.- Use very typical phrases
The web is full of repeated content, copies and worthless articles.
Do you really want your “About Me” page to become just another story?
Avoid using expressions such as: we offer high quality services, we are a team of qualified professionals, we are at the forefront and innovation of our sector, we give the best service to our clients.If you want to differentiate yourself from your competitors, opt for a unique copy that shows your essence.
4.- Talk about the competition
Comparisons are hateful and even more so when it comes to digital.
Among the objectives of creating the page “about me” is to differentiate ourselves from the competition, but do not make the mistake of naming it implicitly or explicitly, alluding to its services or the claims they use.If to argue the effectiveness of our services we must involve competitors, we will be devaluing our brand or company.
5.- Not having an “About us / me” page
Last mistake, but it is the main one.
How many times do we find ourselves on a web page where we don’t know who is behind it, what they do, or where they come from?
Not knowing generates distrust and helplessness.We want to put a face on the person or company behind so much code.
Take note of these five mistakes so you don’t start writing your story in bad handwriting.
Now that you know what not to do, it is time to bring out our most creative side and talk about ourselves, but before we start we must solve this question:
Who is my ideal client?
Knowing who you are talking to will determine the line of communication.
You must configure your avatar, know him, know his pain points and what he needs to hear.
In addition to what are your passions and hobbies, what you work on, what you do in your free time.Defining our ideal client as accurately as possible will help us to specify the tone and rhythm of communication.
Who is your website for?
When they read this page they should feel that they are in the right place and that what you offer is for them.
You want to call the right people, not everyone.
Writing about me
If I asked you to describe your professional and personal career in just one line, I am sure you would need more than 15 seconds to find the perfect phrase and you would still have doubts.
Writing about us for our audience should be a journey through ourselves, our dreams and aspirations.
But doubts as to what to include or whether or not to add photographs are on our minds.
I bet that after these guidelines they will surely be resolved.
Create an attractive title
In just five seconds of reading your audience should feel that they are in the right place.
Create a bold, profit-oriented, problem-solving title that answers what you do and what your industry is.
Two paragraphs are not necessary, with only two lines Vilma Nuñez has been able to express the essence of her personal brand.
It’s not about me, it’s about them
Build empathy with your client.
They seek to see themselves reflected in your mission description and they want to know what new opportunity you can offer them to resolve their pain points.
Once they have read your “About Me” page they should know the services you offer and should not think about your competitors.
They are also looking for you to anticipate any objection, take a look at the following example and how Pepe Romera drives away the doubts of the readers:
Your future clients want to follow the same path that you walked and that has led you to success, follow your steps and achieve your achievements.
Generate empathy with your client, remember that all copywriting has a purpose, a goal, a reason and this page is about telling them that they are in the right place.
Do not tell your professional life, but the story of your trip
Explaining how you got to where you are today does not have to be a chronological list, make it interesting and allow people to understand what they are reading.
It is time to bring out your passion, not only tell who you are and what you do, but also why you do it.
Share your values and way of seeing life with your client, tell them why you decided to undertake and finally help other people by launching your products or services.
Describe who you are and what you believe in, it is even time to add the vision that you do not share and what you do not expect from your clients, as Javi Pastor does.
Add photos or videos
When words have a face, trust floods your client.
Photos add a personal touch and humanize your brand, it indicates who is behind it.
A happy photo that shows your most natural side will immediately activate the principle of sympathy.
If you are a company, the prescriptive videos that describe the process behind how it is manufactured or what your product contributes, help to consolidate the safety of your reader.
Includes a Call To Action
We must clearly tell our readers where to go after reading our story.
It is about adding a Call To Action that leads readers to take another action, there are those who bet on a subscription button, the most popular articles or even the services page.
Whatever the destination, the CTA is a fundamental element that you can include at the end or in different parts of your “About Me” page.
Social proof doesn’t cheat
There is no greater credibility than that provided by a real testimony.
Reading positive and motivating comments directly from customers is a very powerful weapon, it is about convincing your audience that you are credible and really have the ability to tear down the wall in front of them.
This part is especially important if your goal is to sell a product or services.The users who enter your page are looking for reasons to trust you.
Of course, testimonials are obtained over time, but do not miss the opportunity to hear the results from your clients and share them.
And finally, only one last detail remains.
Read your page out loud to make sure it sounds like you, feel your voice resonate in the reader’s mind, and your experience sink into them.
With these guidelines, your “about me” page will be a magnet for potential clients.Remember that users do not want something new or something better, they want a new opportunity and you are going to give it to them.