Emprendedor: herramientas para atraer a más clientes en medios digitales

tools to attract more customers in digital media

Digital media can be a great help in attracting customers if the right tools are used. ISIL Go shows you some of them.

In today’s highly competitive market, businesses must choose to attract their customers not only through offers and by focusing on service; digital media can also be a great help, if the right tools are used.

Regardless of how long your business has been, you should know that one of the goals that many entrepreneurs have in mind is to attract customers in the midst of today’s modernity. Can digital media help us? What are the most suitable tools?

In this regard, ISIL Go, ISIL’s online education platform, shows you the main tools to attract more customers in digital media.

1. Mailchimp

If we capture the emails of the users we can create, organize and send lists, achieving achievable objectives in favor of the business.

In that sense, Mailchimp is a very useful tool for managing mass mailings. Mailchimp is designed to orchestrate and automate digital marketing campaigns and track the traffic generated.

2. Google Analytics

Google Analytics is a widely used website tracking and analytics tool. It allows you to view real-time data from a company’s website.

With Google Analytics you will be able to analyze which pages within your site have a greater amount of traffic and also which ones do not. With the information provided by this tool you will be able to optimize your website and have many more opportunities to sell and make yourself known.

3. Chatbot

Chatbots are automated tools where a programmed robot answers generic questions. It is like an operator who directs calls to the corresponding areas of the organization: collections, sales, claims, information, assistance, etc.

This tool allows each user to obtain an immediate and timely response to specific queries, improving customer service.

4. CRM

A CRM (Customer Relationship Management, for its acronym in English) is a customer relationship management software. It serves to centralize in a single place the database of the companies and the history of the communication that they maintain with their clients.

CRMs are tools that automate customer tracking and workflow. There are many types and in marketing they help create automatic paths for customers.

5. Social networks

Social networks offer the possibility of being in contact with a large number of people. For a business they represent the perfect opportunity to get closer to customers.

In the case of using social networks to attract customers, the business has the challenge of providing added value through the information it provides.

6. Instant Messaging

Instant messaging is one of the most used communication channels today. The most famous applications, which have millions of users, are WhatsApp, Messenger, Telegram, Viber, Wechat, among others.

Many businesses use these messaging platforms to be able to communicate with their customers and build loyalty.

Remember that there is no magic and infallible tool to attract customers and therefore it is important for the entrepreneur to determine which one suits the needs of his business.

ISIL Go has for you the online course “Digital tools to maximize the potential of your brand”

At ISIL Go, ISIL’s online education platform, they know that constant learning is key to moving your business forward or becoming a top professional. That is why they have for you the online course “Digital tools to maximize the potential of your brand”.

Do you know about technology? Do you know what benefits you can generate for your brand through the digital ecosystem? Did you know that there are many tools that can help you develop a good digital media plan to attract your customers? These and other questions related to promoting your brand will be answered in this online course.

You will also learn tactics and strategies to generate quality traffic, get leads and improve your sales, through positioning and reaching a larger audience.

At the end of the online course you will master the necessary elements for the creation of the digital ecosystem of a brand, which responds to the business objectives.

Find out more about this online course here

About ISIL Go

ISIL Go is ISIL’s e-learning platform. It was launched on June 14, 2021, in order to promote the institution’s commitment to online education.

ISIL Go has more than 160 courses in categories such as Administration, Commercial, Communications, Accounting and Finance, Design, Interior Design, Education, Soft Skills, Innovation and Digital Transformation, Marketing, Operations and Logistics, Talent and Wellnes.

Each course lasts 6 hours, has audiovisual material, interactivity activities, presentations and downloads for users, questions according to the course and closes with an evaluation that includes questionnaires and diagnoses.

READ: Keys to improve customer service in banking and financial entities

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