¿Qué son y cómo crear embudos de ventas?

What are they and how to create sales funnels?

If you have any type of business, it is very important that you know what they are and how to create sales funnels that help you meet the goals and objectives that you have set for your company.

At the time we start selling and want to attract new customers in order to generate more conversions that end up becoming consumers of our product, we must know the sales funnel and the phases it is made up of.

What is a sales funnel or conversion funnel?

The sales funnel is a marketing methodology that seeks to define the stages that the user has to follow to perform a specific task, which is usually to make a purchase. Although you can also try to complete a registration, fill out a form, etc.

The fact of completing all the phases of the conversion funnel allows us to measure in a more effective way the percentage of losses that is generated in each one of the stages that the user has to carry out within our web page until they reach their final objective.

Likewise, it can be of great help to us to be able to visually identify what is happening with the user flow that enters our page or platform, which helps us to detect and solve the errors that cause users to leave the funnel without completing it.

It is very important to be clear that the conversion funnel is a technique that is within the branch of inbound marketing, which is a digital marketing technique that has the main objective of reaching the target audience without becoming intrusive.

This is achieved through advertising camouflaged with content, with which it seeks to generate value and provide it to the user, a technique that has proven to be really effective and the reason why it is becoming more and more popular.

What are the different phases of the sales funnel?

Generally in the sales funnel we can differentiate five basic phases so that it can work correctly:

  • Acquisition
  • Activation
  • Retention
  • Sale
  • Reference

Each of these five points has its own special characteristics that should not be lost sight of, which is why it is very important to investigate further what is the correct way to carry out each of these phases according to the needs. specific to your business.

Marketing,Embudo de venta
#create #sales #funnels

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