What is digital marketing and how does it work?

Currently we cannot talk about the growth of any type of project or company without having to talk about digital marketing at some point. It is for this reason that in this article we want to focus on talking more in depth about what digital marketing is and how it works, so we recommend you continue reading this article so that you can have all the basic information on this topic.

In order to ensure that you can enter this sector in the best possible way, we will start with the basics and cover some of the most important aspects and factors.

What is digital marketing and what does it consist of?

Digital marketing is responsible for encompassing all the strategies and advertising actions that are carried out in online channels. It started in the 90s, but currently has a much more important presence, even more than traditional or offline advertising media.

This is due to the great evolution and development of digital technology, which has billions of users around the world. Thanks to this rapid evolution, digital marketing has undergone a large number of quite important changes, both in the tools and techniques used to carry it out.

Digital marketing strategies and tools used

Taking into account the evolution it has gone through in the last decade, digital marketing currently has a great diversity in terms of tools and strategies, which is why it is important that you know from the most basic to the most complex so that you can carry out a good marketing campaign.

Of all the resources and techniques, these are the most important:


The SEO (Search Engine Optimizacion) basically consists of optimizing a site for search engines (Google, Bing, etc.). This way pages and page content can be indexed and displayed among the top search results.


El SEM (Search Engine Marketing) is a technique in which ads are displayed in search results so that people who carry out a specific search can see our ad and access our content.

Social media marketing

In this technique, social media platforms are used to be able to connect with the audience, in which they generally have three objectives in mind: increase leads, improve branding and achieve sales.

Content marketing

Without a doubt, content marketing is one of the most used digital marketing strategies, which is based on the creation of content in order to attract a certain target audience to our site.

Keeping this in mind you can have a better idea of ​​what digital marketing is and how it works.

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